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Clark University Diana Lee selling cars in Worcester to advertising firm

Clark University Diana Lee selling cars in Worcester to advertising firm

Clark grad Diana Lee went from selling cars in Worcester to building $18M advertising firm. The agency statistical analysis system to mass produce digital advertisements primarily for the auto industry, including franchises that sell brands such as BMW, Audi, Jaguar, Volks­wagen and many original equipment manufacturers.

Lee said her company's technology can quickly create thousands of pieces of digital content such as banners and Facebook pages for their clients. Born in South Korea, Lee immigrated to Springfield, Pennsylvania, with her family when she was 5 and lived around the Philadelphia area.

The dealership's general manager was also protective of her as a young college student and made sure that she was never directly exposed to drug use while she worked there. "He definitely sheltered me quite a bit and because of his advocacy and willingness to tell everyone, 'Listen you will not expose her to anything and you will make sure that she's getting into any sorts of trouble at all,'" Lee said, "I think that was a saving grace in terms of being protected during that time.".

Having spent a portion of her youth living in the slums of Philadelphia, Lee said her family was often robbed, and she was also victim of some crimes while residing in Worcester. While living in Worcester's Main South neighborhood, Lee said that her apartment was once robbed while she was asleep and items such as her television were stolen from her room. "That's the same type of mentality when I'm outside in Worcester, Massachusetts, with an umbrella, and cold and freezing, waiting for a customer so I could get inside," Lee said.

Telegram & Gazette

Telegram & Gazette

Telegram & Gazette - MA - Newspaper Advertising Costs. The Telegram & Gazette is one of the larger daily newspapers in the Boston, MA area. Contact the newspaper's advertising department for an exact quote. Contact the advertising department at (508) 793-9100 for ad prices or more information. To update or correct newspaper advertising information on this page, please use the link below:.

New advertising rules proposed for lawyers

Under the new rules, personal injury lawyers who list notable payouts on their websites — a common marketing practice — may have to provide more detailed information, according to some legal experts. "It's potentially misleading when there's no full disclosure how those sums were earned and if they're talking about litigation and all they really did was negotiate with insurance companies," said Martin W. Healy, chief legal counsel for the Massachusetts Bar Association. He noted that the bar association has been calling for tighter regulation of lawyer advertising since 1998, when the SJC's Rules of Professional Conduct were last overhauled. Mr. Healy called the proposed changes "a step in the right direction," but said it remains to be seen how they will be interpreted and whether the Board of Bar Overseers, which sanctions lawyers for malpractice or malfeasance, will bring actions based on them. When the SJC regulations were revised in 1998, the bar association argued that marketing techniques such as dramatizations and testimonials "are inherently deceptive," Mr. Healy said. Mr. Vaughn's stern visage, embodied by a life-sized cardboard cutout, stares out at potential clients through the front window of Mr. Salomone's office on a downtown corner in Worcester.

Mr. Salomone and an executive of his law firm who usually handles media inquiries did not return several voice mail messages seeking comment. Mr. Salomone's Springfield-based personal injury law practice runs TV and Internet ads featuring liberal use of the image of Mr. Vaughn, the trusted veteran actor. Mr. Sokolove's Web videos and TV ads offer a fleeting small-print disclosure at the end that many cases are referred to other lawyers.

Richard J. Rafferty, a Worcester personal injury specialist whose TV and radio ads are in frequent rotation in Central Massachusetts, lists on his website more than a dozen cases in which he's won money for his clients. So the millions of dollars are an aggregate sum, a claim that the bar association maintains could be found questionable if the new lawyer conduct rules are adopted.

Often these are large tort, or personal damage, cases with the potential for getting big payments from deep-pocketed corporations and insurance companies. He also provided three short summaries published in Massachusetts Lawyers Weekly reporting settlements of $1 million, $230,000 and $180,000 won for clients by Ellis Law Offices. In 2007, Mr. Raphaelson won $3.4 million from Otis Elevator Co. for the family of a Worcester middle school student whose right hand was mangled in an escalator accident in China when he was 4 years old.

Mr. Raphaelson went on to win nearly $2 million in 2010 for a Millbury couple in a medical malpractice suit against Worcester's St. Vincent Hospital. In the escalator case, Mr. Raphaelson said he took on considerable financial exposure, as well as time, spending in the "six figures" out of pocket just for experts and travel and investing nearly nine years of work.

Telegram & Gazette

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