Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Rather than opening an app (let alone downloading one), making a phone call (ew), running a search, or loading a webpage, your customer can just type a message, like they would to a friend.

Headliner Labs found that people are 3.5 times more likely to open a Facebook Message than a marketing email. And since customers can respond (usually by pressing a CTA button—they don’t even need to type), they’re likely to move further down your marketing funnel.

If you’re spending a lot of time helping people track deliveries, check your return policy, or book appointments, a little automation will go a long way. As your bot greets potential customers, it can identify their needs, ask basic questions, (i.e., “What’s your budget?”) and immediately direct high-quality leads to your human sales team. Rather than paying for a barrage of advertising, a Facebook Messenger bot can reach out personally, offering relevant content at the right time. Remind a customer about those cycling shorts still sitting in her cart, or that she sent her mother-in-law birthday flowers this time last year.

They can help with common customer service questions, like delivery tracking and appointment booking. But they can also drive discovery—suggesting the perfect pair of jeans, booking a direct flight to London, or ordering dinner. They can notify you about an offer they think you’d like, and they’ll remember your size or time zone or nut allergy.

Marriott’s focus on stellar customer service means that they’ve been at the forefront of the chatbot boom. They created their first Facebook Messenger chatbot in 2016 to help guests link their Marriott and Starwood rewards accounts after the companies merged.

This bot also highlights content from Marriott’s magazine, Traveller, integrating useful local information and news for the guest’s upcoming visit. Separately, last year Marriott created a careers chatbot to target millennial job seekers. “MC” helps prospective candidates find the right job in the right city, and simultaneously provides education on Marriott values and history. Sephora offers free makeovers in their stores, and this bot eliminates five steps from the booking process.

(And a lot more folks buying a purple eyeliner they didn’t know they needed til they saw it in the mirror—customers spent an average of $50 once in-store.). During the 2017 NFL season, Bud Light promoted its team-branded cans by creating a chatbot that could order and deliver a case of beer in under an hour on game days. UNICEF’s U-report bot is built to gather opinions and data from young people around the world on issues that matter to them, with the goal of amplifying their voices to create real policy change.

If you’ve ever tried to collect feedback from your customers, take note: chatbots don’t just chat, they can listen, too. It’s meant to be used for simple automations and autoresponders, like out-of-office replies or “We’ll get back to you as soon as we can!” messages, rather than for managing a broader workflow.

As one of the largest self-serve platforms for building Facebook Messenger bots, Chatfuel has an impressive client list: everyone from TechCrunch to Netflix to the Cincinnati Bengals. While you can build a bot for free, a lot of the more complex (and interesting) tools are only available with Chatfuel Pro accounts. If you upgrade to a “Pro” plan, you’ll have access to some of the more valuable features, like scheduling, analytics, and drip campaign setup.

On the plus side, ManyChat has plenty of tools that will help you promote your bot and evaluate user analytics. It’s free at first, but after you hit a certain number of subscribers you’ll need to start paying for a Pro account. Some unique features include: advanced analytics, audited security practices, role-based access control, and internationalization. Bonus: The Bot Platform integrates with Hootsuite Inbox using the Facebook Messenger handover protocol, too. Their clients include top brands in range of industries, but especially in retail and CPG (consumer packaged goods) companies. This is probably because their chatbots can catalog and host a view of products within the chat itself, making it a favorite of beauty companies like Vichy, Covergirl and L’Oreal.

They work with a lot of Fortune 500 companies (they’re behind the Whole Foods, Pizza Hut, 7-11, and Dunkin Donuts bots, among others). Popular ideas include customer service, lead identification, product promotion, or discovery. According to Jonathan Schriftman of Snaps (the bot-builder behind Bud Light, Gatorade Edge, and others), there’s a significant drop in users when a bot takes more than five clicks to get to point-of-sale. Pro tip: Hootsuite Inbox supports the Facebook Messenger handover protocol, so you can manage and reply to all your direct messages in one place, including ones initiated by chatbots.

Your Facebook Messenger bot isn’t replacing email, customer service agents, or apps yet, but it offers features of all three, which means it must be treated like the unique beast it is. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts.

5 Ways to Use Facebook Messenger Bots to Increase Conversions

5 Ways to Use Facebook Messenger Bots to Increase Conversions

Now more than ever, there are benefits of adding a bot to your Facebook page in order to respond to customers quicker than ever and provide them with a high-quality service. One of the most important is a chatbot’s ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively. Here are five ways that you can use Facebook Messenger bots to increase your conversions, as well as our top tips for writing high-quality messages.

The first way to use Messenger chatbots to increase conversions is obvious: Through the use of automated messaging, you are guaranteed to provide potential customers with an immediate response to any questions they may have. Providing excellent customer services is crucial to upping your conversion rates and sets you apart from the competition.

When building your chatbot, make sure you take into consideration FAQs sent to your business and provide a means through which people can quickly find answers to them. The easiest way to do this is to offer multiple choice responses that gradually narrow down to a specific question. By ensuring that you are providing high-quality answers, potential customers can quickly and easily decide if they wish to purchase your products or services. And a bonus perk: By getting a bot to request information from customers you are also pre-qualifying them before spending human hours on getting the details.

By letting people know about a recent event your business has been a part of or an interesting project you’ve been working on, you are likely to capture your audience’s attention. Once you’ve used one or both of the above features to warm your audience up, you can start directing them to your product pages. If you don’t want to direct people to your product pages this way, you can always add a shop button to the menu, but well-organized conversation does tend to work well. There are many useful ways to use these to draw attention back to your brand and increase customer lifetime value and the likelihood of future conversions.

Victoria Beckham is one of the few people to embrace augmented reality as part of her chatbot, and the results are seriously impressive. You also don’t want people to start resenting your brand for receiving unwanted messages they are unsure how to get rid of.

The easiest way to allow people to unsubscribe is to add it into a “Bot settings” option in the menu. Make use of the answers and information people give to your bot by tagging them and creating subgroups.

This is another way of increasing customer lifetime value and keeping people in your sphere of influence by serving them content they want to see, thus heightening the chances of conversions. Before you go and set up a chatbot for Facebook Messenger to start increasing your conversions, we want to let you know that bots should be used in conjunction with other advertising formats.

The agency offers ad strategy and creation for both platforms as well as customized Messenger bots.

Messenger Bot Pricing, Alternatives & More 2022

Messenger Bot Pricing, Alternatives & More 2022

A few of my employees using this for my tuition service to students found issues integrating this product as it isn't very user friendly.

Facebook Messenger Bots for Business: A Guide for Customer Service

The majority of companies seem to think so, with Business Insider reporting that 80% of firms are planning to use Facebook Messenger bots by 2020. Yet despite the technology’s popularity for marketing and sales, Forrester found that only 41% of companies are using Facebook Messenger chatbots for customer service. The word "bot" describes a piece of software designed to automate a specific function, often using artificial intelligence to perform its task efficiently and accurately. A common type of bot is a chatbot, a conversational interface that engages in back-and-forth dialog to help people find answers to questions and accomplish certain tasks. Within Facebook Messenger, the social giant’s messaging platform, brands have deployed chatbots that allow users to engage in a variety of ways, from browsing products to checking in for a flight to getting post-purchase support. Since 73% of consumers prefer to live chat vs. interacting on more traditional channels, according to Forbes, Messenger bots offer an ideal solution.

Unifying the customer experience on a channel like Facebook Messenger provides both the challenge and the opportunity to break down organizational silos and deliver a more consistent CX. Since Messenger interactions largely take place on mobile devices, try to minimize the amount of typing required by the customer whenever possible.

A common mistake companies make when launching a chatbot is building a bot that can only be used on one channel, like Facebook Messenger. This ensures your hard work pays off across all your digital properties, like Messenger, your website, your mobile app, and so on, and helps customers have a consistent experience regardless of where they engage.

You’ll need to dedicate time and effort to creating an effective chatbot, promoting it as a new service channel, supporting escalations to live agents, and continually monitoring and improving the experience. Offloading the most frequently asked questions or common cases, leveraging your knowledge base to deliver answers.

Browsing products, offering personalized suggestions, and allowing customers to make a purchase directly within Messenger. If a Facebook Messenger bot makes sense for your business, your next step is choosing the right solution partner.

Messenger Bot

Messenger Bot

Not only can you completely automate and enhance your Facebook and Messenger experiences, but you can also sell products and services directly through Messenger and web there is not a chat bot like this! Visually build your marketing automations and transform the way you do business online.

Use for both web and messenger chatbot, guide users through your funnel based upon their behaviors! Social Media Marketing and Posting Platforms?

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